Today, music distribution companies are necessary to get your music out to the public. The industry, as a whole, sells recordings in order to make sales and pay musicians and composers. Behind the scenes, the musicians and composers must pay an assortment of people who are involved in recording and producing their music. Often the performer must take a show on the road and do live concerts in order to promote the product, before the distribution businesses can find a retailer that will purchase the CDs.
Some of the other important people in a performer’s life include their manager, accountant, and producers who all work hard to ensure that the musical score gets recorded and are ready for distribution, plus ensure that everyone who works on the piece is compensated. These people keep things running smoothly so the artisan can work. Often these marketers set up global campaigns to ensure the thousands of copies are sold.
Since 2000, the recording industry has undergone some major changes, with sales for CDs dropping and internet sales picking up. More and more radio stations are playing compositions by streaming them out to the public. It is up to the music distribution companies to ensure that the recordings make it to the stations for air play and to the store for sales.
These distributors are responsible to ensure a good working relationship with all of these retail markets. They must also collect payments from the product and balance out all accounts. With much of these sales being online income, this job is no easy task. The distributor must work really hard to market these products to the online stores, as there are many retailers available for them to choose from.
Another part of the distributors responsibility includes being able to get this product directly to the consumer. Therefore, these companies must market the product to the stores, who in turn, market them to the consumer. Artisans without a contract to a recording company would find this almost impossible to do.
On the internet, downloadable music has pretty much eliminated physical product distributor. So, instead of marketing to brick and mortar stores, they are now marketing to internet stores. These stores advertise the products by using pop up banners, and emails. Today social networking is making the product sales much easier, as when someone finds a good tune they readily share it with their friends to listen to.
In today’s market you will also find sub-distributors as well. These distributors are the middleman between the distribution companies and the retailer and may distribute for many companies, or brands, at the same time. A sale is a sale after all. The industry today is huge, so many large corporations are happy to use an assortment of these smaller marketing agents to ensure they maximize all sales.
Another new internet category is the niche seller. These people specialize in selling artisan work by category. Therefore you go to specialized stores that handle classic, rock, or country only. These account for a very small percentage of all sales. But even large music distribution companies performers can be found here.